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HEINEKEN USA Presents 1864 Award for Best Responsible Consumption Practices

HEINEKEN USA named DBI Beverage Inc. Sacramento as winner of its sixth annual 1864 Award for Responsibility during its National Distributors Conference in Phoenix, Ariz. on Feb. 7.

The Award honors distributors for proactive efforts in promoting moderation and responsibility, cornerstones at HEINEKEN USA since the company was founded in 1864. DBI Beverage Inc. Sacramento has proven it believes responsible consumption is part of everyday business with initiatives among its employees, customers and community. HEINEKEN USA also honored Andrews Distributing of Northern Texas and Harbor Distributing, L.L.C. of Southern California as finalists.

“HEINEKEN USA is thrilled to annually recognize outstanding commitment to advancing responsible consumption programming through the 1864 Award,” said Stacey Tank, Senior Vice President and Chief Corporate Relations Officer, HEINEKEN USA. “We are proud to work with this year’s 1864 Award winner DBI Beverage Inc. Sacramento, and our finalists: Andrews Distributing and Harbor Distributing. These partners are integral to our business and exemplify our shared commitment to responsibility through meaningful programs in their communities.”

“We are very proud to have won HEINEKEN USA’s 1864 Award,” said John Janosko, Vice President and General Manager, DBI Beverage Inc. Sacramento. “We all live, work, and enjoy the communities in which our families are a part of. Making sure our consumers, customers, and associates are knowledgeable of and engaged in being responsible with their choice of alcohol beverage is something DBI Beverage Sacramento takes very seriously.”

Distributors were asked to submit their best efforts in promoting responsible consumption, many of which incorporate HEINEKEN USA programs such as Taxi Magic, a free mobile app sponsored by HEINEKEN USA that connects consumers to a local taxi from anywhere in the U.S. and Health Alliance on Alcohol (HAA), a series of alcohol awareness educational materials.


DBI BEVERAGE INC. SACRAMENTO (SACRAMENTO, CALIF.) – DBI Beverage Inc. Sacramento reinforces responsibility among associates with a strong code of conduct and a “10-second rule” which states a responsible consumption message must be visible within the first 10 seconds of entering any of their customers’ business accounts. DBI embedded Taxi Magic reminders on 21 HEINEKEN USA–branded trucks as well as custom point-of- sale items, holiday flyers, company newsletters, all company associates’ email

signatures, and its company website. In partnership with HEINEKEN USA, the distributor advocates for responsible consumption in their community by bringing the HEINEKEN USA Designated Driver program to local events such as The Annual Exotic Ball and River Cats regular season.

ANDREWS DISTRIBUTING (DALLAS, TEXAS) – Andrews Distributing is committed to the responsible consumption of alcohol beverages and was selected as a finalist for its recent work promoting responsible consumption at the Dallas Ball, one of the city’s largest social events. It paid for more than 500 $15 Taxi Magic vouchers handed out during the event by HEINEKEN USA ambassadors and members of the Dallas Police Department which provided numerous attendees a safe alternative way to get home.

HARBOR DISTRIBUTING, L.L.C. (ANAHEIM, CALIF.) – Harbor Distributing and its parent, Reyes Holdings, L.L.C., have long been leaders in promoting a responsible consumption culture. Harbor and HEINEKEN USA were the recognized sponsors of the “National Night Out Crime Prevention and Safety Fair” in Newport Beach, Calif., and the distributor provided HAA booklets in both English and Spanish. Thanks to its partnership with local law enforcement, Harbor ensured that HAA booklets are available at public meetings, in the suite of resources used by the Anaheim Police Department Community Relations Division and in the Anaheim Police Department’s lobby.

The 1864 Award is one of many initiatives under HEINEKEN’s “Brewing a Better Future” agenda, the company’s roadmap to becoming the world’s greenest brewer. The agenda consists of three strategic imperatives: continuously improve the environmental impact of our brands and business; empower our people and the communities in which we operate; and positively impact the role of beer in society. For more information on our “Brewing a Better Future” program and local programs, read the HEINEKEN USA Sustainability Report at