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REYES BEER DIVISION SIGNS AGREEMENT WITH BAY AREA BEVERAGE COMPANY IN NORTHERN CALIFORNIA

ROSEMONT, IL – APRIL 20, 2020. Harbor Distributing, L.L.C. has entered into an agreement to acquire substantially all of the assets of Bay Area Beverage Company in Northern California. The transaction is scheduled to close on Friday, June 12, 2020 and will roll into Reyes Beer Division’s existing Golden Brands operations in Northern California.

“Despite the short-term effects we are seeing on our business related to the global pandemic, we remain focused on our long-term strategy and are fully committed to growing our business and creating more opportunity for our people,” said Tom Day, Chief Executive Officer, Reyes Beer Division. “We have complete confidence that the beer industry will continue to prosper and come out strong on the other side of this crisis.”

Tom Reyes, President of Reyes Beer Division West, said, “We have always been extremely impressed with Bay Area Beverage as a company. We are very pleased about this opportunity and are looking forward to a smooth transition and combining our team with theirs in this territory.”

The acquisition will add approximately 8 million cases and nearly 3,000 new customer accounts, and includes brands from key suppliers such as Molson Coors, Heineken USA, Constellation Brands, Diageo, Mike’s and Lagunitas.

“Bay Area Beverage Company has been a leading distributor in our service area for some of the most important and exciting domestic, international and craft brands,” said TJ Louderback, President of Bay Area Beverage Company. “The Reyes family is an industry leader and I am confident they will continue to build on the success our team has achieved over the years.”

This comes after Reyes Beer Division completed five acquisitions across its national footprint over the past six months, adding approximately 9.8 million cases to its volume, and continuing to strengthen its partnerships with suppliers such as Constellation Brands, Molson Coors, Heineken USA, Diageo, Mike’s, Boston Beer, Lagunitas, Mark Anthony Brands, Stone Brewing Co., Pabst Blue Ribbon, Belching Beaver, Yuengling, Sierra Nevada, Dogfish Head, Founders, and more.


About Reyes Holdings, L.L.C.

Reyes Holdings, aligned with leading beverage and foodservice providers, produces and delivers some of the best-known brands and widest variety of food and beverage items to retailers around the world. Annually, the company delivers more than 1.2 billion cases of beverage and food products from over 200 locations across the world. Reyes Holdings operations include Reyes Beer Division, the largest beer distributor in the United States representing import, craft and domestic beer brands; The Martin-Brower Company, L.L.C., a global quick-service restaurant distribution business and the largest supplier worldwide of distribution services to the McDonald’s restaurant system; Great Lakes Coca-Cola Bottling, a dedicated Coca-Cola bottler and distributor serving Chicagoland and the Midwest; and Reyes Coca-Cola Bottling, a West Coast bottler and distributor of Coca-Cola products. Reyes Holdings is the 9th largest privately held company in the United States with 30,000 employees and annual sales exceeding $29 billion. For more information about Reyes Holdings, visit the company website at www.reyesholdings.com.

About Reyes Beer Division

Reyes Beer Division (RBD) is dedicated to being the best distributor in the industry with distributorships in California, Florida, Illinois, Maryland, South Carolina, Virginia and Washington, D.C. RBD is committed to protecting the quality of its brewing suppliers’ brands through the utilization of superior routing and world-class warehouse and cold storage facilities, while also using its highly-trained sales team to grow those brands and best serve the retail customers of Allied Beverages, Chesbay Distributing, Chicago Beverage Systems, Crest Beverage, Florida Distributing Company, Gate City Beverage, Gold Coast Beverage, Golden Brands, Harbor Distributing, High Desert Distributing, Lee Distributors, Premium Distributors of Maryland, Premium Distributors of Virginia, Premium Distributors of Washington DC, and Windy City Distributing. For more information on the company, its portfolio of world-class beer brands and career opportunities, explore the company’s website at www.reyesbeerdivision.com.


Media Contact: Laurel Patrick
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