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Martin Brower & McDonald's Pilot First Electric Truck

Martin Brower — 4 min read

May 19, 2022

As part of our Reyes Cares: Fuel & Emissions initiative, Martin Brower Canada is partnering with McDonald’s Canada to conduct a pilot program utilizing the Volvo VNR Electric Class 8 tractor. This pilot program will help both parties assess the feasibility of scaling alternative fuel vehicles to service more than 1,400 restaurants across Canada.

Our goal is to deliver innovative and meaningful solutions to help restaurants and our business create a more sustainable, ethical and responsible future

President, Martin Brower Canada

Martin Brower has been a key supply chain partner for McDonald’s globally since it opened its first restaurant in the U.S. in 1956 and works closely with the restaurant leader to continue to reduce its global carbon footprint. The Martin Brower Canada team is excited at the chance to test this new technology and will deliver to local McDonald’s restaurants within a 95-mile range of the Montreal Distribution Centre over the coming months.

Due to the vastly different seasons in Quebec, it seemed the perfect location to kick-off the initiative to demonstrate the effectiveness and reliability of the battery-electric drivetrain in both the heat of a Montreal summer and the cold of winter. To ensure the Volvo VNR Electric tractor is charged and ready, Martin Brower has also installed onsite charging infrastructure.

“Our goal is to deliver innovative and meaningful solutions to help restaurants and our business create a more sustainable, ethical and responsible future – every day, all over the world,” said Julie Dell’Aniello, president, Martin Brower Canada. “By integrating the Volvo VNR Electric tractor into our fleet, we will gain valuable experience for future zero-tailpipe emission tractor deployments that will enable us to continue driving down Martin Brower’s greenhouse gas emissions so we can meet our sustainability targets.”

Learn more about Reyes Cares programs >

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