Our Purpose and Values

At Reyes Holdings, we see excellence as an ongoing journey defined by our purpose and values. Founded by brothers Chris and Jude Reyes in 1976, Reyes Holdings began as a small venture in South Carolina with the acquisition of its first beer distributor, Dixie Systems. From these humble beginnings, the business has grown into the 6th largest privately-owned company in America, establishing itself as a leader in the production and distribution of food and beverage products.

Our core purpose is to deliver exceptional value to our customers' supply chains while fostering a positive work environment for our employees and making a meaningful impact in our communities.

Growth & Commitment

Over the decades, our commitment to excellence has driven our growth and success. Reyes Holding is the parent company of three business units, Reyes Beverage Group, Martin Brower, and Reyes Coca-Cola Bottling, where together we create the Reyes Family of Businesses employing 36,000 people globally. While each individual business unit holds unique values that enrich our operations, our core purpose and goals remain consistent. We are dedicated to fostering an environment where everyone is valued, respected, and empowered to reach their highest potential.

Our commitment to achieving excellence is underpinned by our five values:

People and Safety: We prioritize the well-being of our employees and ensure their safety in all aspects of their work. By cultivating a safe and supportive environment, we empower our team to thrive and contribute their best.

Relationships: Building strong, lasting relationships with our teammates, suppliers, customers, and communities is central to our mission. We believe that genuine connections drive success and enhance the value we deliver.

Integrity: We conduct our business with the highest ethical standards which ensure honesty and accountability. Integrity is the foundation upon which our reputation is built.

Dedication: Our individual dedication to excellence fuels our commitment to our core purpose. As a unified team, we are committed to exceeding expectations and delivering outstanding results.

Excellence: We strive for excellence in every aspect of our operations. Collaborating daily, we strive to be the best version of ourselves for the benefit of the team.

Our purpose and values guide every decision and action. We are dedicated to not only excelling in our business operations but also contributing positively to the broader community and ensuring that our impact is both meaningful and enduring.