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Congratulations to Our 2021 Tiger Joe Award Winners!

Reyes Family of Businesses — 6 min read

March 28, 2022

Tiger Joe Award logo in front of cloudy sky

The Tiger Joe Award is a coveted honor across the Reyes Family of Businesses put in place to recognize the qualities of a well-run business. Each business unit designates and tracks key metrics, awarding an annual Tiger Joe Award to their highest performers in each category as well as an overall distributor/facility of the year.

While our businesses are unique in many ways, the Tiger Joe Award highlights their similar spirit of friendly competition, focus on continuous improvement and overall commitment to excellence.

Congratulations to our 2021 winners!

Reyes Beer Division:

Chesbay Distributing (Chesapeake, VA) – Distributor of the Year


Martin Brower

Dickson, Tennessee – U.S. Facility of the Year

Moncton, New Brunswick – Canada Facility of the Year


Reyes Coca-Cola Bottling

Wausau, Wisconsin – Midwest Facility of the Year

Bakersfield, California – West Coast Facility of the Year

Downey, California – Manufacturing Facility of the Year


The Tiger Joe Award was named to honor the Reyes family patriarch, Joseph Reyes. Joe was a Navy pilot, admired by his family for his tenacious attitude, work ethic and can-do outlook on life which helped form their entrepreneurial spirit from a young age.

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