RBD Signs Agreements with Bell's Brewery in Indiana
Reyes Beverage Group — 2 min read
April 18, 2022
ROSEMONT, IL – April 15, 2022. Monarch Distributing, L.L.C., a Reyes Beer Division company, has closed on agreements to acquire the distribution rights to the Bell’s Brewery brand portfolio in the majority of its Indiana footprint.
Our Monarch team is eager to start warehousing, selling, delivering and merchandising this great portfolioStephen Reyes President, Reyes Beer Division East
“We have a long standing, strong and strategic partnership with our friends at New Belgium,” said Tom Day, Chief Executive Officer, Reyes Beer Division. “With New Belgium recently joining with Bell’s Brewery, we are excited to expand our offerings and live out our company purpose of connecting customers, consumers and brands every day, everywhere we operate.”
“Our Monarch team is eager to start warehousing, selling, delivering and merchandising this great portfolio,” said Stephen Reyes, President of Reyes Beer Division East. “With both companies having Midwest roots, we’re grateful for the opportunity to represent Bell’s in Indiana.”
This acquisition adds approximately 175,000 cases to Monarch’s existing operations.